Gorgeous Frontier HighwayCity Promotion
The designer, Zhuang Li, extracted design elements from geomorphology, vegetation, and highways to create the Gorgeous Frontier Highway. The design incorporates a semicircle to represent geomorphology, a leaf to represent vegetation, and a line to represent the highway. By combining natural and modern elements, the design showcases the newest concepts of G331, resulting in an energetic and fashionable highway that embodies distinctive and lively culture.
China National Highway G331, which runs along the China northern border in Heilongjiang province, is a thousand-mile frontier defense road. The design of the Gorgeous Frontier Highway takes inspiration from the slogan "Incredible Nature, Amazing Heritage," which reflects the animistic belief that perceives all things as animated and alive. Travelers on this highway can experience the extraordinary four seasons and immerse themselves in the beauty of the surrounding nature. The designer prioritized originality in creating a new brand image for G331.
The design team behind the Gorgeous Frontier Highway includes Creative Director Lizhuang, Art Director Zuo Weitao, and Design Consultant Liu Qiang.
The Gorgeous Frontier Highway was awarded the Iron A' Design Award in 2022 in the category of Graphics, Illustration, and Visual Communication Design. This prestigious award recognizes well-designed, practical, and innovative creations that meet professional and industrial requirements. The design is respected for its integration of industry best practices and competent technical characteristics, providing fulfillment and positive feelings, ultimately contributing to a better world.
Project Details and Credits
Project Designers: ZHUANG LI
Image Credits: ZHUANG LI
Project Team Members: Creative Director: Lizhuang
Art direction: Zuo Weitao
Design Consultant: Liu Qiang
Project Name: Gorgeous Frontier Highway
Project Client: ZHUANG LI